Teaching the Kazakh language through digital resources based on the national brand

Name of the scientific organization	Name of the research project	Name of the developed technology, product, or service that you plan to commercialize	Scientific novelty of research	Degree of research novelty	Branch	Full name, position, academic degree, qualification and work experience of the project supervisor	Contacts	Project Team	What commercial and consumer problems will be solved as a result of the project’s commercialization?
Kazakh National Women’s Pedagogical University	IRN AP09259496 “Teaching the Kazakh language through digital resources based on the national brand”	An application will be created for the Google Play Market-a virtual “travel textbook” called “National Brand in the world space”, an appendix will be compiled for the collection National Brand cognitive Museum of Google. 1 electronic cognitive training manual “National brand”, 1 training manual “Learning while traveling”	The research project on studying the Kazakh language based on the national brand using digital technologies is a study aimed at developing and improving the methodology of teaching the state language as a second and foreign language. The presentation of national brands, along with attracting investment to Kazakhstan, will attract tourists from all over the world, bring domestic goods to the world market, spread history, literature and culture, and most importantly-the power of the Kazakh language. The relevance and novelty of the project lies in the scientific substantiation of a new linguodidactic technique for mastering vocabulary related to the national brand in teaching the Kazakh language, using all the possibilities of digital resources on a functional, communicative and cognitive basis.	Improvement of consumer characteristics in comparison with world analogues; improvement of consumer characteristics in comparison with domestic analogues.	Research in the field of education and science. Fundamental, Applied, and Interdisciplinary studies of education, Science, Culture, and Sports in the 21st Century: A study of current problems in the field of education and linguistics	Ibraimova L. A. Candidate of Philology, Acting Associate Professor. 20 years of work experience	liraibraymova@gmail.com mobile: 87011212572	Ibraimova Lira Abdildabekovna-project manager, Ph. D., 20 years of work experience, Ermekova Tynyshtyk Nurdauletkyzy-performer, Ph. D., 32 years old, Suleimenova Zh. N. – P. G. D., professor, performer, 32 years old, Ryskulbek D. Zh. – PhD doctoral student, performer, 32 years old, Moldagali Bakytgul-performer, 32 years old, PhD doctor, Sakieva G. O.-senior researcher, Master of Pedagogical Sciences, 15 years old, Murzinova A.-MNS, PhD, 9 years old. doctor,	Popularization of the ethnic culture of Kazakhstan, formation of the language barrier of language learners, obtaining knowledge through textbooks, conducting seminars, courses, and training of language teachers.